Business plan

A business plan is the company’s manual, required for launching a successful business. Its role is to assist in systematically outlining and planning the business and profitability of a new enterprise.

The company business plan must include a calculation of the investment and other costs associated with starting business operations. The entrepreneur must also make calculations for the company’s regular expenses: payroll, rent, marketing costs, telephone bills, office supplies, insurance, production costs and other significant cost items that should be covered by regular income.

The business plan must also consider profitability calculations for what kind of pricing model should be used for products or services in order to cover expenses.

We offer a service in the form of a tool for compiling a business plan. This tool will guide you in preparing financing statements, for instance.

A business plan does not need to be a hundred-page report – the entrepreneur must plan its extent and focus areas to suit his or her needs. Either for him/herself, or for an outside expert, a business plan helps the entrepreneur to document his/her consideration of the company’s business idea, competitive ability, resources, customer base, sales promotion measures and profitability.

Financiers always require a business plan in order to assess the business preconditions of a company applying for financing.


Business plan (My Enterprise Finland, log in with your personal bank access codes)

Key contents of business plan

Business idea

What do you sell? Who do you sell to? How do you sell?

Entrepreneur’s strengths

The expertise, experience, strengths, knowledge of the line of business and networks of the person establishing the business.

Products and services

The competitive environment, image, competitive advantage sought, price level, margin structure and so on.

Customers and markets

Customer groups or target groups, their consumer behaviour, location of premises, numbers and methods of reaching them.
Market situation in the line of business and sector, ratio supply to demand, competitors’ strengths, weaknesses and strategies, differentiating factors in view of competitors.

Practical arrangements

Premises, location, required equipment, employees and initial financing, advertising and marketing, web pages, insurances, accounting etc.

Financial statements

Investments in premises and equipment, capital required to cover costs of establishment and the first few months in operation, financing instruments.

Profitability calculations

Sales margin required to cover fixed costs and amortisation of loans or other financing costs, pricing principles for gaining the required sales profits in order to achieve the minimum profit objectives.


Bear in mind that a business plan prepared for setting up a business is not for ever. It must be updated and developed, and must grow alongside the business. A business plan is the entrepreneur’s tool for keeping oneself up-to-date.

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