Internationalisation makes it possible for your company to grow significantly, and being successful in the domestic market lays a strong foundation for progress. Internationalise and all the opportunities in the world will be within reach!
The internationalisation idea can stem from small things, and even the smallest signals on the market can provide a market niche for your company’s products and services. This requires that your company acquires a good understanding of the market and knowledge of the customers’ demands. Internationalisation can also progress one small step at a time, so think big and start small!
You should refine your internationalisation idea by clarifying your goals:
Why does the company want to internationalise and what is your goal?
How does the company plan to implement its internationalisation plans and when?
How is the internationalisation strategy evident in practice, e.g. in the division of funds, human resources and the development of expertise?
Internationalisation also offers plenty of new opportunities. You should examine the possible market areas from the perspective of the demand for your product:
Is there a demand for your current products in the new market area?
What type of customer groups do you currently serve?
Who would buy your company’s product and why?
Does the product comprise a finished package where the core product is supported by various services?
Is your company ready to adapt to the local business culture?
Test your internationalisation idea
You can assess your company’s readiness for internationalisation and determine the basic starting points for internationalisation in more detail with the help of business service experts, training and educational events. You should utilise experts when testing your ideas, determining the readiness of your company, and drafting internationalisation plans. The internationalisation test at the Enterprise Finland online service can also help evaluate your company’s initial situation and identify possible needs for development.
Internationalisation test (If you would like to continue with the analysis later on, create a workspace to My Enterprise Finland and conduct the analysis there.)