Quality refers to all the features and properties of a product (item or service) that allow it to meet the demands and expectations of the customers. The high quality of the products ensures customer satisfaction and long-term customer relationships. Therefore, high quality also improves the profitability and growth prospects of a company. People are willing to pay more for good quality, and its importance in the purchase decisions is constantly increasing.
Quality also affects the image of the company, and in order to remain competitive, any company must continuously improve and develop its products.