The significance of online business operations is growing constantly and it has become a significant part of the business environment of companies. A company can support its business operations by operating online or the company’s entire operations can be based on online business operations.
Online business operations should not be considered only as implementing the traditional business concept in a new environment. In fact, it enables completely new types of concepts, distribution methods, pricing models and marketing measures. The Internet provides access to global markets and a means to reach new potential customer groups in a cost-efficient way.
The growth of online business operations is supported by the growth of social media and the increasing popularity of mobile terminal devices. The popularity of smartphones and tablets is increasing quickly on a global level.
Internationalisation requires methodical planning, regardless of whether the company utilises online business operations or not. The challenges in online business operations often have to do with delivering the products to customers. Online payments, on the other hand, have developed rapidly, and there are several alternatives available for making online payments.